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Welcome to your first board meeting as CEO.
Ever wanted to launch your own beauty, health or wellness brand? Well here’s your chance. We are inviting you to share your beauty brand idea with us and our network of industry experts, ready to bring it to life on a shelf near you.Atelier and Rowi Singh in partnership with Ordinary Equity and Hatrik House are offering one future CEO a $100,000 AUD cash investment + once in a lifetime 1:1 mentorship from the industry's best, to turn your dream business into reality (a literal full-assist from product development, manufacturing through to go-to-market)
The Package:
A $100,000 (AUD) cash investment funded by Ordinary Equity.
A 12+ week curriculum to guide you through go-to-market and launch of your beauty brand.
Full access to Atelier’s team of production and manufacturing capabilities to develop, design, formulate and manufacture your products.
A creator crash course from Rowi Singh; from content 101 to leveraging and building your community.
Full branding suite courtesy of Hatrik House.
1:1 mentorship from industry experts (listed below)
Entry MechanicsEntries open globally, candidates must be over the age of 18 | Complete all form details above and hit submit | Shortlisted candidates will be contacted and invited to hold a pitch with our panel | Entries close 11:59 PM AEST 11th February 2022 | See full terms and conditions hereJudging Criteria: Project Innovation | Viability as a business idea | Relevance to target audience/market
Drop us your best elevator pitch below and let us know why your idea is worth our time, our money and our industry secrets.The shelves are crowded but we know how to make wild shower ideas a business reality, from in-house production, packaging design and finance planning.
The PitchYour pitch should outline:
Details about your product(s) + what makes it different
The intended target market.
The skills you bring to the table
The Panel
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Product ExpertsAtelier – Nick Benson

Your end-to-end manufacturing solution to make, develop and scale any beauty, health or wellness product. We're the smartest homies for the job, ready to make you killer products to sell on a retail shelf $$$.
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Finance StrategyOrdinary Equity – Alex Cornish

Providing the pot of the money, here to not just fund your dream but as Australia's leading investors of consumer brands, they're here to help you grow your business for longevity and purpose.
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Creator StrategyRowi Singh

Rowi's a creator living in a creator's world and she's fluent when it comes to digital dialect. From content 101 through to negotiating deals and cementing your worth, Rowi is here to provide her raw, unfiltered experience through the lessons learnt and skills she's acquired as she continues to build her brand.
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Creative DirectionHatrik House - Sophia Athas

The House, whose client list includes the likes of Gucci, Chanel Beauty and Jurlique is ready to arm a creator with the guidance and design skills to bring your brand to life. Consider Hatrik House an extension of your team. It's ready to lift off, cool logos included.
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Business StrategyOur Innovation Fund – Isabella Rich

OIF and Isabella are your one-stop-shop for sharp advice on business strategy, monetization, business model and financial modelling. She's smart, she's young and she just seems to get you ;).
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Growth StrategyZip Co. Former Head of Growth - Bosco Tan

As an entrepreneur with a background in tech and marketing, Bosco is here to give you his quick-fire growth hacks to help you develop and implement a high-impact go-to-market strategy.